Boudoir style pictures, like these ones taken by Edmonton's Elizabeth van der Bij Photography, send a sexier message than the generic framed photo. (Supplied)

EDMONTON - With Valentine's Day fast approaching, women seem to be leaning away from traditional gifts for their sweethearts and stepping into steamy photoshoots instead.

"Boudoir photography has really been building for the past two years," said Edmonton-based photographer Holly Goddyn. "Last year around Valentine's Day, I had 10 to 15 clients within three days."

Edmonton correctional officer Tanya, 26, stepped into lingerie and in front of a camera originally with a group of girls as part of a wedding party, but now she's taking the sensual photos of just her and packaging them up for her boyfriend on Valentine's Day.

"I already want to do it again - it was incredible," said Tanya, who asked to keep her last name anonymous. "Every woman should do it and I think it will blow (my boyfriend's) mind on Valentine's Day."

Tanya said her experience was unforgettable. A relaxed environment designed to make guests feel beyond desirable is something ever woman should experience, she said.

"You really are shocked when you see your own pictures," she said. "I'm already looking for another group to do this with."

Goddyn said the photoshoots are perfect gifts for that special someone on Valentine's Day, especially since most photographers offer deals around that time.

"You take a picture and it lasts forever and what woman wouldn't want a photo of herself like that," said Goddyn.

Edmonton's Andrea Lauder, 34, will soon go for her own boudoir photos.

But for Lauder, the experience is not for a partner, but rather for herself.

"I've been wanting to do this for a really long time and I thought, you know what, screw it - I'm in a really happy place and I'm going to do it now," said Lauder.

"I've got the world by the tail and I want to feel feminine and sexy."

Goddyn said the photoshoots and packages range in price, usually from $250 up to $800.