Want to sit front row at Milan Fashion Week? It could cost $25K for charity

A model presents a creation by Italian designer Giorgio Armani as part of his Haute Couture...

A model presents a creation by Italian designer Giorgio Armani as part of his Haute Couture Fall/Winter 2014-2015 fashion show for Giorgio Armani Prive in Paris July 8, 2014. REUTERS/Gonzalo Fuentes

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, Last Updated: 12:41 PM ET

Always dreamed of FROW-ing? An online charity auction set to benefit the Long Island, NY arts institute The Watermill Center has placed a series of fashion experiences up under the hammer.

Priced at $95,000 (with a starting bid of $25,000), the charity auction lot is offering one lucky bidder the full front-row experience at Milan Fashion Week next February.


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The top bidder will get their hands on '2 Exclusive Front Row Seats with Backstage Access at the Fendi Women's Fall/Winter 2015/2016 Fashion Show', '2 Seats for the Fall/Winter 2015 Giorgio Armani Ready-to-Wear Show', and '2 Exclusive Front Row Seats at the Prada Women's Fall/Winter 2015 Fashion Show'. A pretty unreal experience for fashion fans, and one normally out of reach for all but the industry's biggest players.

If you prefer Paris, Miuccia Prada's taken care of you too. Another lot offers '2 Exclusive Front Row Seats at the Miu Miu Women's Fall/Winter 2015 Fashion Show in Paris next March 2015' with a starting bid of $10,000 and a 'buy now' option at $25,000. Other fashion-related lots include a portrait of Valentino Garavani by German photographer Martin Schoeller. You'll have to hurry though, the auction closes in three days.

The seat sale is part of a wider trend which sees brands allowing people outside of the industry behind the normally closed doors of shows, which are typically restricted to buyers, press and the odd A-list celebrity. In May this year Oscar de la Renta showed off 60 looks from his Fall-Winter 2014 collection in Singapore as part of the four-dayAudi Fashion Festival, and lucky punters were able to buy their tickets from the show in advance.


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