Celebs fuelling the big booty craze

From left to right: Nicki Minaj, Iggy Azalea and Jennifer Lopez. (WENN.COM photos)

From left to right: Nicki Minaj, Iggy Azalea and Jennifer Lopez. (WENN.COM photos)

Elianna Lev, Special to QMI Agency

, Last Updated: 12:44 PM ET

Remember when being called a “fat ass” was mean as an insult? It implied lethargy, a sluggish laziness that manifested as stored fat cells in the gluteus maximus region of the body.

These days, being called a fat ass is the highest form of flattery for ladies, as the bottom becomes the key focal point of pop culture’s roving eye. Particularly if it’s round, jiggly and unavoidable.

Sir Mix-A-Lot was ahead of his time when he declared that he liked big butts and he could not lie. While his 1992 ode to huge booties was considered risqué, even ground breaking, at the time, that sentiment is now commonplace. Nicki Minaj’s latest video “Anaconda” is testament to that. It celebrates beach ball-sized rumps by showcasing them in different shapes, colours, angles, lights and distances. And for those without a fat ass…well, she doesn’t have anything nice to say to you.

I have been blessed with a good ass. Having never had much to flaunt (or conceal) on top, I’m reveling in big butts big moment. When I glance at it in the mirror during spin class or yoga, a sense of pride swells in my heart that must feel similar to a mother watching her child walk for the first time. It’s immense. That pride spills over to my Instragram account, where I’m amongst a growing movement that has absolutely not shame in sharing their booties online. The most noteworthy of the bunch is Jen Selter, a fitness enthusiast, known exclusively for her other worldy ass – and 4.4 million Instragram followers.


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This current craze is getting people off their butts, and into the gym. Gill Munn, a trainer at Flirty Girl Fitness in downtown Toronto, says her Hard Ass and Beach Bums classes are constantly full.

“The obsessions on boobs has been turned to butts, she says. “You can build a butt, it’s a big muscle you can work with.”

Munn says it’s a good sign when Kim Kardashian is the ideal, as oppose to say, a pre-pubescent boy body.

“Girls wanting bigger bums encourages a healthy body,” she says. “You have to have a little bit of meat to have a bigger bum.”

Some of those who feel they don’t have enough to work with are seeking extra help.

Dr. Martin Jugenburg, plastic and reconstructive surgeon at the Toronto Cosmetic Surgery Institute, says he’s seen an increase in butt-related surgery over the last six years. Jennifer Lopez was the original inspiration, but that’s since shifted to Kardashian and Minaj.

Jungenburg’s clinic generally does about three butt surgeries a week – either in the form of implants or fat transfers, where fat is removed with liposuction from the waist, processed and then relocated into the bum. Jungenburg strongly cautions against injections, which are dangerous and illegal, noting that any credible surgeon won’t offer this type of procedure.

And while boob jobs are still the most requested surgery at his clinic, Jungenburg doesn’t see the end of the butt era coming any time soon.

“Gone are the days of the stick figures,” he says. “Curvaceous is in.”


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