Kate and Cara get cozy in new Burberry ad

Burberry

Burberry

Relaxnews

, Last Updated: 2:46 PM ET

The British models have fronted the launch of the new My Burberry fragrance campaign, which includes an exciting personalization service for the perfume bottles and even the ads themselves. 

Shot together for the first time, Kate Moss and Cara Delevingne are the stars of the latest campaign for Burberry and were captured on film and in stills by Mario Testino. 

The new women's fragrance, which rolls out this month, is being launched with a unique, bespoke campaign that allows fans of the brand to make their My Burberry bottle their own.

After recent monogramming successes including customizable ponchos, customers can now personalize their fragrance bottle with up to three initials. The service will be available online and in select Burberry stores and stockists.  

You will also be able to interact with the campaign using your smartphone, with digital billboards set up to project giant My Burberry bottles with your customized initials, and a live map feature directing you to the nearest store to buy the fragrance. The bespoke bottles can also be shared across social media platforms.

And it doesn't stop there. In the UK, TV viewers can create their own version of the ad campaign, which you can watch on Channel 4's on demand service, 4OD. The commercial features the two models and is soundtracked by a version of the soul classic "I Put A Spell On You" performed by British musicians Jeff Beck and Joss Stone. 

Check out the ad here - http://youtu.be/u1OwrDmO8mY


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