With Chanel announcing Gisele Bundchen as the new face of the legendary fragrance, we take a look at some past campaigns that made people talk – for good or bad.
Chanel No. 5 was introduced in 1921 and designer, Coco Chanel said herself, she was looking to make “a woman’s perfume with a woman’s scent.”
What is often referred to as the most famous perfume in the world, the iconic logo and bottle hasn’t changed much over the past few decades, and remains one of the world’ best -selling fragrances as well. Their ads and commercials are treated almost like Hollywood movies and have included A-list directors and stars over the years.
Here are 5 memorable Chanel No. 5 ads in no particular order:
2012 - Brad Pitt, the ultimate parody
Brad Pitt was the first man ever to front ads for the fragrance, but despite this fact, the commercial was spoofed on Saturday Night Live and turned into something almost laughable by beauty and fashion critics.
2013 - Marilyn Monroe returns
The actress was famously quoted saying she only wore Chanel No. 5 to bed, so clearly the fashion house turned it into print and TV commercials decades later.
2004 - Nicole Kidman shines
Directed by her Moulin Rouge director, Baz Luhrmann, the fantastical ad sure looks like a short movie.No wonder it was titled “Le Film”
1998 - Estella Warren is Little Red Riding Hood
In this campaign, Canadian beauty Estella Warren helps modernize a famous fairy tale and legendary perfume. “Le Loup” directed by Luc Besson helps bring Chanel No. 5 into a newer, modern era.
1977 - Catherine Deneuve’s “Mystery”
“Chanel? It’s one of the pleasures of being a woman,” says the French actress in this 1977 ad. Deneuve is one of the first actresses to lend her name and image to the fragrance.