Leighton Meester chosen as new face of Biotherm

American actress Leighton Meester (AFP PHOTO/VALERIE MACON)

American actress Leighton Meester (AFP PHOTO/VALERIE MACON)

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, Last Updated: 1:31 PM ET

L'Oréal has chosen Leighton Meester as the latest brand ambassador for its luxury skin care brand Biotherm, Women's Wear Daily reports.

Unlike her fellow "Gossip Girl" star Blake Lively, who has appeared in campaigns for a number of fashion labels and luxury brands, Meester has only occasionally taken up the mantle of brand ambassador, most notably for Missoni and Vera Wang in 2011.

Starting in early 2014, however, Meester will lend her flawless complexion to campaigns for the L'Oréal-owned skin care brand Biotherm, and particularly for the Aquasource line.

The young actress has also recently partnered with Naf Naf, posing in the French apparel brand's Fall/Winter 2013-2014 campaigns.


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