See by Chloe rolls out 'paint-a-scent' bottle

See by Chloé Paint a Scent. (Supplied photo)

See by Chloé Paint a Scent. (Supplied photo)

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, Last Updated: 9:54 AM ET

Last month French luxury brand Chloe; released a new version of its well-known See by Chloe; fragrance in France and Germany. Now the fun new bottle concept is rolling out around the world.

Launched in 2012, See by Chloe; is one of the brand's most popular new perfumes. Now Chloe has dreamed up a new way for fans of the fragrance to apply the scent -- not with a spray but using a painterly flick of the wrist. The new bottle comes with a nail polish style brush which is used to paint the juice directly onto the skin.

The 15ml bottle with the brush retails at $35 and hits stores in the United States this month, then rolls out in Italy, Poland, and the Middle East in Nov. 1. The brush bottle will arrive in Australia in time for summer, going on sale exclusively at David Jones on Nov. 3, and will then appear in Austria on Nov. 11. South East Asia and Korea will follow next, with dates to be confirmed.

Chloe has also released a fun short film showing a character exploring a sunny Paris and reapplying the scent throughout the day.


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