French beauty brand Guerlain has released a short film exploring the inspiration behind its iconic Shalimar fragrance. The video, which made its official premiere on Guerlain's Facebook page, stars Natalia Vodianova, who is more sensual and captivating than ever in the role of an Indian princess.
When creating the Shalimar fragrance in the early 1920s, Jacques Guerlain drew inspiration from the legendary love affair between a princess - Mumtaz Mahal - and the emperor Shah Jahan. As a testament of his devotion upon the death of his wife, the emperor built the most splendid of tombs: the Taj Mahal.
This legend is at the heart of the new short film directed by French filmmaker Bruno Aveillan, who has worked with brands like Louis Vuitton and Swarovski and also directed a much-buzzed about short film for Cartier in 2012, "L'Odyssée de Cartier." The Guerlain film depicts Natalia Vodianova as a sublime princess languishing in the Shalimar Gardens.
The supermodel, who is also an actress, alternates between sensual scenes of royal luxury, in which she is barely clothed, and touching scenes of tenderness, in which she wears a delicate and flowing sari with gold embroidery.
The end of the short film shows the princess floating across a lake in a lovely boat. The music stops, and the Taj Mahal rises majestically from the still waters.Follow @CanoeLifestyle