Titled "Real Men Don't Fake It," the latest advertising campaign from Benefit sees the San Francisco-based cosmetics company get a little (mock) gratuitous.
The minute long video shows a yoga instructor, a male model, a car mechanic and a muscle bound poolside lothario. The common denominator? These guys are all packing a little extra, ahem, heat, attracting the goggle-eyed attention of the surrounding ladies. Worry not though -- when it comes to the big reveal, not all is as it seems. It's only Benefit's mascara!
Directed by Adam Patch, the clip stars a bevvy of hunky men including Vinny Guadagnino of "Jersey Shore" and "Scary Movie" actor and rapper Simon Rex (Dirt Nasty), and also features a special cameo by Brittany Furlan, known for her humorous 'twerking' Vine videos.
Check out the film, soundtracked by Dirt Nasty's "Riding Low"