Spanish luxury brand Loewe broke the news on Monday, November 12: homegrown actress Penelope Cruz is the face of its next campaign.
Recently seen in plumber's garb and a mustache in a Nintendo ad, the Spanish actress (Vanilla Sky) will strike more glamorous poses for the Loewe's spring-summer 2013 collection, to be shot by Mert Alas and Marcus Piggott.
In January, Penelope Cruz will become the new ambassador of the leather goods brand, led by creative director Stuart Vevers. Cruz was signed to the house for three years.
"Loewe is an international brand proud of its Spanish roots and with a rich history. Its collections are made by Spanish master artisans and I have always admired their work. I feel fortunate to be a part of this project," noted the actress in a statement published on Vogue.
Although she is better known for her acting roles, Penelope Cruz has previously been involved in numerous campaigns for ready-to-wear and beauty brands, including Mango and L'Oréal.