Project Runway Canada brings out the crowds

Project Runway Canada's host Iman introduced the final collections. (John White, Toronto Sun)

Project Runway Canada's host Iman introduced the final collections. (John White, Toronto Sun)

Donna Tillotson

, Last Updated: 1:33 AM ET

The opening night crowd at L'Oreal Fashion Week was a candid example of how reality shows like Project Runway Canada are helping draw attention to Canadian fashion.

With the harsh reality of Canadian fashion being over shadowed by larger international designers, you could have been fooled by the high-profile crowd jockeying for front row seating at this week’s show.

In terms of format, the show seemed like any other - small collection presented in sequence. The difference was it was taped for Project Runway Canada, complete with host supermodel Iman introducing the finalists.

Besides having a sneak peek as to what is going to be presented on the finale of the spin-off of the popular American show hosted by Heidi Klum, those in attendance will also be part of the broadcast.

To avoid any spoilers, finalists did not introduce their own collections to keep the winner hush-hush for the December broadcast. As well, all the contestants who have yet to be eliminated from the episodes that have aired introduced what they thought their collection would have looked like.

But the biggest coup for Canadian fashion, besides bringing popular fashion shows to Canada like Project Runway and Canada's Next Top Model (cycle two's winner Rebecca Hardy having attended many shows through out the week), is the attention they are drawing.

Notable press, including Editor-in-Chief of Elle Canada and Project Runway Canada Judge Rita Silvan, as well as fashion name Jeanne Beker, came out to see the innovative designs that these young designers have created.

Lucian Matis, one of the possible finalists, has presented at L'Oreal Fashion Week before, and has gained more exposure through Project Runway Canada. This year’s show having been far more packed then his show back in March.

And press are taking notice. This show was attended by all major media outlets in Canada, and its repercussions are working for the ongoing L'Oreal Fashion Week.

"I don't think people really paid attention to Fashion Week as much before these shows got involved," says BELLE and Living Spree Assistant Editor Vanessa Grant who was in attendance on Monday. "It’s really great for Fashion Week and its getting a positive response."

The finale of the first season of Project Runway Canada is televised December 17 on Slice Television in Canada.


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