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Seems there may be one more reason to explain why some gals go digging for gold -- snagging the Big O.
It appears cash might actually be an aphrodisiac, at least according to the findings of the Chinese Health and Family Life Survey, conducted by two evolutionary biologists out of Newcastle University.
While money can't buy you love, it can apparently lead to some pretty enjoyable lovemaking.
Get this, the study found that one of the biggest factors influencing satisfying sex was the green stuff itself, with wives and girlfriends of financially well-endowed men reporting the highest frequency of orgasms.
Now if you're in my club (the one that's had great sex with less-than-wealthy sort of blokes), you're likely spotting gaping moth holes in the fabric of these findings.
That said, the large sample of 5,000 people involved in the survey might disagree.
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Is it possible that rich men, take the Hugh Hefners and Donald Trumps of the world, simply make better lovers?
Are they more attractive? Do they exude a special and highly powerful dose of come-hither pheromones irresistible to women?
Not likely. But then how do we explain so many voluptuous young bunnies being drawn to the aging Playboy founder like bees to honey?
Or that at age 61, the rather wrinkly Rolling Stone member Ronnie Wood snagged girlfriend Ekaterina Ivanova, who's just a third of his age?
And even though he's spent almost 40 more years walking this earth than her, Wendi Deng still went on to marry wealthy media mogul Rupert Murdoch.
So, what gives?
Well, hardwired evolution may be at the root of it all.
Dr. Thomas Pollet, lead researcher of the study, believes that evolution can shed light on why, when it comes to a man's wallet, size matters.
"We found that increasing partner income had a highly positive effect on women's self-reported frequency of orgasms," Pollet said in the journal Evolution and Human Behaviour.
One reason offered by the researchers suggests that a woman's ability to reach orgasm may help her select mates based on their quality. Another is her desire to pass on solid DNA to her offspring.
Then there are those pink elephants in the middle of the living room, like the rather curious union between the late Anna Nicole Smith and billionaire J. Howard Marshall. Smith was 26 and Marshall 89 when they met, and after just over a year of marriage, the oil tycoon died in 1995 at age 90.
Was it the steady offering of exceptional orgasms that first lured her?
The promise of hearty genes for procreation?
Not a chance.
That said, it could've very well been a love story -- if the love of money counts, that is.
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ECONOMY OF LOVE
In recent months, love and money have taken on new meanings.
With the economy in the slumps, one quality is quickly climbing the must-have list when it comes to finding a mate: Security.
In fact, the desire to find stability is giving the old dating standbys, which typically include finding a partner with good looks and a sense of humour, a run for its money.
In response to the demand, dating company Fastlife has come up with a series of speed-dating events called Prestige -- which have taken place in New York and Chicago and are coming to Toronto -- linking a select group of singles up with those who are either on, or surpass, their playing field of success.
Dating hopefuls undergo career assessments, criminal background checks and interviews in order to take part in Prestige happenings.
"We did a survey last year to find out what people were responding to in terms of dating and what we found was that being money worthy and financially stable has climbed up the list," says Fastlife CEO and founder Justin Parfitt.
"People do connect money and happiness. Personally I still think in terms of going out there and finding chemistry is the most important thing, but no question, not everyone shares this belief."