According to a recent British survey, women do not go without makeup for the first four weeks of any new relationship.
The survey of 2,000 single women conducted by U.K. pharmacy and beauty store Superdrug, "many women claim they feel far less attractive, less confident and more vulnerable without a full face of makeup."
Six out of 10 of the women surveyed would wait at least a month before showing their bare face: "many women consider going au natural in front of a new partner quite a serious step, they are exposing themselves completely," explained Sarah Sharp, Superdrug's head of beauty.
The survey also found that women spend at least 40 minutes getting ready to see a new boyfriend. "The research indicates that for many women wearing make-up isn't just a way of looking attractive, it's much more than that, it's a way to be confident and project an image," added Sharp.
But it's not just prospective partners that women are hiding from: 32% of the women surveyed "would hate for work colleagues to see them without make-up," while 20% couldn't face their boss sans slap.
And the trend isn't confined to new relationships: almost a third of women surveyed (31%) "would hate to bump into an ex-partner" without any makeup on.Follow @CanoeLifestyle