According to the 2013 World Wealth Report, last year there were about 1 million new millionaires minted worldwide. For singles, this means that the odds of hitting the jackpot in love is reportedly better than winning the lottery.
I’ve heard friends jokingly say “I just need to find a rich husband!” Yet, dating or marrying for money is something that few of us would actually see through. That’s because there’s a stigma attached to women who date wealthy men. Images of shallow, gold-digging, velour tracksuit- clad housewives immediately spring to mind. However, considering a friend of mine recently went out with someone who, despite having a good career, admitted he liked eating at homeless shelters to “save money” - the idea of “dating up” doesn’t seem so ludicrous after all.
Eliza Duchamp, author of the book “Where to Find a Rich Man: 50 Places to Meet and Attract Wealthy Men for Love and Marriage” says the stigma is a double standard. “Men chase beauty and more often than not, it’s a top priority for them – so why can’t success and prosperity be a top priority for you? It should be, for all women. Let’s collectively encourage men to step up, especially since the modern media expects us to be the “perfect woman”: The loving partner, supermom, gorgeous model, and top chef. Let’s set our expectations equally high.”
Duchamp is part of a growing trend of products designed to connect wealthy singles with often less-wealthy mates. Brandon Wade, the brainchild behind the popular website SeekingArrangement.com, has launched SeekingMillionaire.com - a website that handpicks matches for its successful, wealthy, members. Although SeekingMillionaire.com claims that “fairytales come true,” it’s clear they come at a price. SeekingMillionaire.com says that 72% of millionaires surveyed rated “submissiveness” as the number one quality they seek in women - a statistic that likely makes many women like myself, recoil in disgust.
However, Duchamp is honest about the pitfalls of dating wealthy men. “Everyone is fighting for their time so you often have no choice but to go along with it or be put aside, simple as that.”
With that said, women need to look after their own needs first. “You must be put together physically, have your emotional issues dealt with, and you must have pride in what you do and have your finances in order, says Duchamp. “In short, be fabulous all on your own” she says, adding, “If you are missing any of these qualities, you may meet, date and marry a wealthy person, but you also put yourself in a vulnerable position where there’s a real imbalance of power” - wise advice for anyone entering a relationship, regardless of their bank account.