BeautifulPeople.com is a site that promotes itself as having "a strict ban on ugly people." (Shutterstock)

A dating website has launched a "virtual sperm bank" meant to help users maximize their chances of having attractive children.

BeautifulPeople.com is a site that promotes itself as having "a strict ban on ugly people."

Managing director Greg Hodge said the site has seen a demand from members wanting access to attractive sperm and egg donors.

"Every parent would like their child to be blessed with many fine attributes, attractiveness being one of the most sought after," Hodge said.

"For a site with members who resemble Brad Pitt, George Clooney and Angelina Jolie, you can imagine the demand."

The fertility program will be available to members and non-members, site officials said.

Couples and women looking for donors are able to join the new fertility forum. Men are also able to register to donate sperm.

After connecting on the online service, BeautifulPeople.com will refer the members to clinics for further information and for the actual donation.

BeautifulPeople.com has been online since 2002 and has 600,000 members.