Because, in the immortal words of urban poet laureates Salt-N-Pepa, we at Sun Media are sitting Canadians down to have The Talk. Let’s talk about sex, shall we?
In a Sun Media-Leger Marketing poll, 1,524 Canadians gave us a privileged glimpse into their bedrooms as well as their sexual psyche. And it turns out, we’re Canucks through and through.
A Canadian approach to sex
“We’re very Canadian in how we approach our sexual life,” said Dave Scholz, vice-president of Leger Marketing. “It’s subdued and almost apologetic.”
As in, for the most part, Canadians don’t engage in amazonian sex, 78% preferring the comforts of a duvet to a beach blanket or toilet seat cover.
“Canadian sex life isn’t as wild and uninhibited as we would think if we read the monthly women’s magazines,” Scholz said.
Where does that put us on the global map of nookie?
“Canadians tend to fall in the middle,” said Alex McKay,
associate editor at The Canadian Journal of Human Sexuality
and research co-ordinator for the Sex Information and
Education Council of Canada.
“Where we’re unique is that we share with Europe a greater tolerance for different lifestyles and practices, but also share Americans’ conservative views on extramarital sex.”
That may be so, but among respondents polled, almost one in three Canadians admit they’ve had illicit trysts at some point. Two-thirds of Canadians also said cybersex is tantamount to cheating.
“Internet infidelity is huge,” said Guy Grenier, a clinical psychologist in London, Ont., adding he deals with web-based cheating on a weekly basis.
Cyberspace has impacted sexuality by making it easily accessible, inexpensive and anonymous, he explained.
Meanwhile, other poll findings unveiled our collective preference for brunettes, followed by black hair, blondes and redheads.
“One group in society who’s losing out on this is red-headed men,” Scholz said. “While 14% of men prefer red-headed women, only 3% liked red-headed men.”
Regional differences also surfaced throughout the poll, with some provinces breaking from the pack when it comes to sex buddies and number of partners.
Canadians were also asked their opinions on the acceptable timeframe before getting their groove on with a new partner, churning out some interesting outcomes.
“One of the challenges to understand is we’re a pretty diverse group. People from Asia and South Asia, for example, will have more traditional attitudes towards sex,” Grenier said.
It’s the proverbial food and sex analogy. Sometimes we want to be wined and dined. Those scintillating appetizers that tease our palates like amuses-bouches — “to amuse the mouth” — partnered with glasses of wine and the soft glow of candlelight.. Each course more tantalizing than the last, until finally reaching the main course — or gastronomical climax — of the theatrical dining experience. A decadent dessert is the denouement of the meal, capping off a multi-course production.
But we cannot live on fancy-pants crostini alone. “Sometimes you want a five-course meal, but sometimes you just want to scarf down a burger,” said Guy Grenier, a clinical psychologist in London, Ont.
So — in our best Carrie Bradshaw monologue-voice — if most Canadians, at 60%, spend less than half an hour on foreplay during a sex session, does that mean we like our food fast and our dessert in a box?
“Goal-driven sex is profoundly stupid,” said Grenier, author of The 10 Conversations You Must Have Before You Get Married. “It’s a quick way to make sex unsatisfying and is a real impediment. The goal is important but it’s not the only important thing.”
Perhaps not surprisingly, a Sun Media-Leger Marketing sex poll that surveyed 1,524 Canadians also found that married couples spend less time on foreplay than single Canadians, with 21% of marrieds spending 10 minutes or less. Meanwhile, the majority of Canadians polled said they’ve had less than 10 sexual partners, with 33% saying they’ve only had booty with two to five people.
Sex by region
The poll also revealed that residents in B.C. have had the most partners, with 18% reporting they’ve had more than 20 partners, in sharp contrast to the rest of the country.
In another 2005 poll, conducted by Durex, Canada tied with the U.S. in 12th place with an average of 10.7 partners. While half of Canadians engage in nookie at least once a week, once again Quebecers satiate their voracious appetites more than any other province, with nearly 40% having sex two to three times a week, if not daily.
And in a strange twist, while West Coasters in B.C. have had the most partners, 10% say they’ve virtually re-virginized, saying they never have sex.
When asked how often they’d like to have sex, more than half of Canadians polled said they’d like to up their sexcapades to at least twice a week, while 20% of men — of whom only 3% get it daily — would want sex every day.