Reebok unveils its own brand of bacon in name of CrossFit

, Last Updated: 12:07 PM ET

It's two things you don't expect to team up; a fitness brand and bacon.

The new odd coupling is a reality however, as Reebok has introduced its own brand of bacon. The reason for the new venture? CrossFit.


Paul Tremblay, owner of CrossFit NCR is competing at the 2014 Reebok CrossFit Games.
CLICK HERE TO READ HIS STORY

Reebok sponsors the CrossFit Games, and says while CrossFit athletes' diets usually eliminate all carbs and sugars, it is high in meat intake.

The brand even has a food truck that sets up at CrossFit events.


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