Burger King launches 'Proud Whopper'

Burger King's gay pride Whopper (Burger King)

Burger King's gay pride Whopper (Burger King)

Relaxnews

, Last Updated: 9:59 AM ET

On the heels of World Pride, Burger King has wrapped its signature Whopper with a rainbow-striped wrapper in a move meant to show solidarity with the LGBT community.

Dubbed 'The Proud Whopper,' the new sandwich being sold in San Francisco this week is a marketing spin off BK's new slogan, "Be Your Way," reports USA Today, as the message on the wrapper reads "We are all the same inside."

No changes have been made to their burger.

Over on the company's Facebook page, the new gay-friendly burger has drawn a slew of mixed comments ranging from support to anger.

Watch the reaction

"No longer a customer. Sell your products not your ideology," posted one user.

But while the marketing stunt may have cost the brand a few fans, it's also garnered new ones.

Their target market? Millennials, a generally more liberal and progressive demographic with major purchasing power.

"I LOVE THIS! I haven't eaten at Burger King in ages, but I think I'll do just that. WAY TO GO BK!" posted another.

Sales of Proud Whoppers will be donated to a local foundation that benefits LGBT high school seniors graduating next year.

A few years ago, iconic American cookie brand Oreo also ignited a firestorm of controversy when the company posted a rainbow-colored cookie in support of Pride.

Unlike the Proud Whopper, however, which is being sold in a San Francisco restaurant, the rainbow Oreo wasn't actually for sale.


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