Starbucks has bundled a few different trends into the launch of a new line of sodas that features the buzzword 'handcrafted' and is designed to evoke nostalgia.
After piloting the products in Atlanta and Austin last year, the coffee giant is rolling out a trio of summer sodas in the US that resurrect retro flavors with Spiced Root Beer, Golden Ginger Ale and Lemon Ale.
The 'handcrafted' part comes with the Fizzio carbonation machine, which allows customers and Starbucks staff to adjust the desired level of carbonation.
Restaurant consultants at Baum + Whiteman predicted that 2014 would be the year of the artisan soda, given the popularity of at-home machines like SodaStream, which allows consumers to make their own flavoured, fizzy drinks, and mixologists across the US who are infusing club sodas with house-made fruit syrups.
Fizzio sodas contain no artificial flavours, preservatives or high-fructose corn syrup and clock in at 100 calories.
The chain has also indicated that the soda line will be available in Singapore, South Korea and some Chinese cities, according to The Seattle Times.