New booze slushie 'Phrosties' a hit in NYC

Slushies. (Fotolia)

Slushies. (Fotolia)

QMI AGENCY

, Last Updated: 12:03 PM ET

A new boozy slushie has become a hit in New York City, but the only way to get the drink is through Instagram.

To get a Phrostie, customers text a number on the company's Instagram account, give their own Instagram handle and their address, and then wait for the frozen drink to arrive, the New York Post reported. Delivery usually happens within a few hours.

Phrosties has more than 17,000 followers on the photo-sharing social media service.

But all the attention for the drinks has not gone unnoticed by the state's liquor authority, which is now investigating.

"The SLA is looking into the illegal sale of this unregistered and potentially dangerous alcoholic drink by an unlicensed business," Bill Crowley, the authority's director of public affairs, told the Post.

A reviewer with New York magazine said the drink is "pure sugar and grain alcohol. It tastes like Kood-Aid-meets-Red Bull, mixed with 150-proof Everclear."


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