A cryptic image released by Stefano Gabbana on Instagram has set speculation going that the Italian label could be releasing an alcohol-free children's scent.
One half of the all-conquering Italian design duo might have let the cat out of the bag regarding the company's latest fragrance ideas, all with a sweet little tweet.
per I bambini!!!" (for children!) said Gabbana as he posted a picture of a new packaging design embossed with a putto (a Classical or Rennaissance cherub, for those left wondering) and the brand's distinctive Dolce & Gabbana logo.
The most interesting aspect is what is written below -- 'Eau sans alcool / Alcohol-free scented water' -- suggesting that this will certainly be a product safe for use on children's more delicate skin.
There has been no official comment from Dolce & Gabbana, but curiously the brand did tweet a link to an article by Swide (Dolce & Gabbana's online luxury magazine) that had initially picked up Stefano's tweet:
"@Swide: Stefano Gabbana unveils a Baby #fragrance! Check it out: http://bit.ly/VR5XeF - pic.twitter.com/faiEee7i"
So perhaps it wasn't such a secret after all? In any case, this promises to be an interesting new development. The brand's current fragrance range is already six-strong and commercially very popular. The line-up includes Pour Femme, Pour Homme, The One, Sport, Light Blue, and Sicily.
The Italian pair are not the only luxury perfumiers to go after the toddler market. Burberry successfully launched its Baby Touch alcohol-free fragrance aimed at children aged 0-24 months. The orange, mandarin and vanilla scent was launched in 2002.