Bacon Shaving Cream. (baconsalt.com)

The self-styled "bacontrepreneurs" at J&D claim to have invented "the world's first bacon-scented shaving cream," but a Wisconsin-based shop has had something similar on the market for years.

"Yes, the world's first bacon-scented shaving cream. Prepare to be loved, admired and possibly eaten by bears," reads the press release for the new cream from the Seattle company known for its bacon lip-balm, bacon popcorn and bacon roses, to name a few.

But Mama Bear Soaps in Florence, Wis., was way ahead of the bacon trend, having offered a bacon-scented shaving soap since at least 2010.

"This smells just like fresh, maple-cured bacon right before you put it into the frying pan," the soap maker boasts.

But J&D is sticking by their claim.

"Bacon shaving soap is not bacon shaving cream, which delivers a luxuriously rich bacon lather. It's like comparing a Yugo to a Tesla or a deluxe ear-hair trimmer to a Q-Tip. Besides, who shaves with soap?" said J&D co-owner Dave Lefkow.

It appears a man named Adam Remillard does. In a review of the soap on Mama Bear's site, he wrote: "I do have to say, 5 stars for making it smell like real raw bacon."

QMI Agency asked Mama Bear what they thought of all the hype around J&D's product, but has not received a reply.