L'Oréal has funded the global 'BeautyQoL' test, carried out by independent research agency Data Mining International to test the link between 'quality of life' and cosmetics use.
Appearing in the November 2012 edition of the peer-reviewed Archives of Dermatology journal, the study, led by Dr Ariel Beresniak, was designed to develop a new quality-of-life (QoL) instrument, that could be applied around the world in order to assess the links between cosmetic products and physical appearance.
A global total of 3,231 subjects, completed the BeautyQoL questionnaire, which included a clinical checklist for the skin, a generic quality of life and health survey, and a list of sociodemographic questions. A retest was performed 8 days later on a smaller subgroup of 652 subjects.
Carried out in France, Britain, Germany, Spain, Sweden, Italy, Russia, the United States, Brazil, Japan, India, China, and South Africa, the study represented 16 languages in total, including Hindi, Zulu and Sotho. Both men and women participated in the survey which looked at how cosmetics interact with our social life, self-confidence, mood, energy, and attractiveness.
Initial results demonstrate that the BeautyQoL questionnaire is a reliable and usable test, and can be employed as an international instrument specific to cosmetic products and physical appearance.
"This research will add to a growing body of evidence about the value of cosmetic products" said Yolaine de Linares, L'Oréal's director of Social and Innovation Research, speaking to Cosmetics Design Europe.
The results still need further work, as research is required to assess the usage of beauty products across cultural borderlines.