Brad Pitt's awkward Chanel ad

A screengrab of Brad Pitt in the new commercial for Chanel. No. 5.

A screengrab of Brad Pitt in the new commercial for Chanel. No. 5.

QMI AGENCY

, Last Updated: 11:58 AM ET

As the first man to represent Chanel No. 5, Brad Pitt is getting both praise and mockery for his new black-and-white ad (but mostly mockery).

The 30-second spot for the iconic fragrance, titled "There you Are," features the actor standing alone musing over someone, or something.

Chanel reportedly dished out $7 million to snag the Hollywood star for the commercial directed by Joe Wright, whose Anna Karenina redux is due in theatres this fall and winter.


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